The networking benefits of being on a board
In a previous article, I talked about four unexpected benefits you can expect from working on a board. This time, I’d like to follow that line of thought and talk about another excellent upside that directors experience – that is, the networking benefits of being on a board.
Exposure to a New Community at Board Level
On any good board, you’re going to be exposed to a number of brilliant directors who collectively have a wealth of experience across a broad range of industries. They, in turn, will have their own skills and networks. This is always an excellent opportunity for a director, regardless of their age or experience. As you continue to build relationships with your fellow board members and become more comfortable in your role, you will become a part of these networks yourself. This is a fast and effective way toward growing your connections and meeting the people who may be important for your career and/or business.
At a Company Level
Don’t forget, when you join a board you’re also becoming a non-executive of an organisation. This means that you’re not only going to be exposed to other influential board members, but also a host of employees within the company. These might be managers, engineers, technicians, etc. Either way, it’s a great opportunity to integrate yourself into a load of networks completely diverse from your own.
Variety and Credibility
I’ve already talked about the credibility that comes from working on a board. But this is such an important thing when it comes to networking. It’s also important to note the variety that being on a board will bring and the positive impact that it will have on your career and/or business. Your board role immediately makes you a more dynamic and interesting character at networking events, and therefore enhancing your brand and the business you work for, or own.
Top Note on Networking!
Some people (myself included) have had problems leveraging the credibility benefit that comes with being on a board, but the truth is that if you’re humble and you approach it in a delicate manner, you’re certainly not doing any harm. In fact, you’re not just promoting yourself, you’re helping the reputation of the board organisation and your own business too. So don’t be shy to let others know about the board work you do!
As I’ve mentioned before, the ability to grow a network should never be the number one motivation for someone interested in joining a board; however, it is one of the many positive knock-on effects. Likewise, networking – whether you hate it or love it – is simply a part of life for many people working in business, so it’s not at all bad to give yourself a few headstarts wherever you can.